Business Matters

Elżbieta Jendrych Chcę otrzymywać korespondencję o pozycjach tego autora., Halina Wiśniewska Chcę otrzymywać korespondencję o pozycjach tego autora.

okładka: miękka

nośnik: druk
liczba stron: 224

Grudzień 2011 - Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English. The list of topics includes: Company and market structure Recruitment...

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Autor:: Elżbieta Jendrych , Halina Wiśniewska
Wydawnictwo:: Wolters Kluwer Polska sp. z o.o. , Grudzień 2011
ISBN:: 978-83-264-1587-6
Liczba stron:: 224
Wymiary:: 170 x 240 mm
Sprawdź inne tytuły:: Elżbieta Jendrych , Halina Wiśniewska

Kategorie:: biznes > ekonomia

Business Matters covers a variety of business-related topics introducing a wide range of vocabulary as well as providing ample opportunities to practice and master the use of Business English.

The list of topics includes:

Company and market structure
Recruitment process and employee motivation
Market research, production and pricing policy
Advertising and promotion
Sales and distribution
International trade and globalization
Transport and logistics
Business growth
Customer rights

Each unit comprises key vocabulary, a text exemplifying the use of the terminology, a wide selection of exercises: multiple-choice questions, gapped sentences, vocabulary matching, crosswords and puzzles as well as topics for discussion and an essay-writing section.

Business Matters is an ideal textbook and reference tool for both university students and business professionals from intermediate to advanced level of language competence.

The authors are linguists, English teachers and teacher trainers. They work at Koźmiński University in Warsaw and specialise in teaching Business English, English for Finance, Business Skills and Business Culture. They have written several publications on linguistics, language teaching, materials development and evaluation, teacher training and teacher development.

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