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Pełny opis produktu: Chaotics
- Autor:
-
P. Kotler
- Wydawnictwo:
-
Amacom
, Luty 2010
- ISBN:
- 978-0-8144-1521-4
- Liczba stron:
- 224
- Sprawdź inne tytuły:
-
P. Kotler
We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
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