Calculus for Business, Economics, and the Social and Life Sciences introduces calculus in real-world contexts and provides a sound, intuitive understanding of the basic concepts students need as they pursue careers in business, the life sciences, and the social sciences. The new Ninth Edition builds on the straightforward writing style, practical applications from a variety of disciplines, clear step-by-step problem solving techniques, and comprehensive exercise sets that have been hallmarks of Hoffmann/Bradley's success through the years.Applications - Hoffmann/Bradley contains applications to over 400 different categories of problems in business, economics, finance and investment, the life and environmental sciences, the physical sciences, and the social sciences. Exercises ż Hoffmann/Bradley features a wide variety of exercises, from routine to difficult. In addition to regular drill problems in calculus, numerous Applied Exercises cover different applications in business, finance, life sciences, physical sciences, and the social sciences, and are conveniently labeled by their specific application.Technology ż For those choosing to include a graphing focus in their course, Hoffmann/Bradley features a Graphing Calculator Introduction, special Graphing Calculator Exercises, and numerous Explore! Boxes tied to specific examples in the text that guide students in the use of graphing calculators and challenge their understanding of the topics presented. Graphing calculator coverage in the Ninth Edition has been updated to accommodate the latest calculator models. Modeling ż The new edition has more coverage of introduction to modeling in chapter 1. In addition, żThink About Itż essays, found at the conclusion of each chapter, explain how to construct useful mathematical models of material introduced in the chapter while explaining the modeling process.Just-in-Time Review ż These handy references are used to quickly remind students of important concepts from college algebra or precalculus without distracting from the material under discussionMathZone ż The Ninth Edition features new greatly expanded features and content for MathZone, McGraw-Hillżs free and easy complete online tutorial and course management system.