Fresh new publicity strategies from a maverick PR genius Even people who dont know Peter Shankmans name probably know his work. A PR consultant to such companies as Snapple, Discovery Channel, and Napster, Shankman knows how to get businesses and their products noticed. In todays highly competitive advertising market, where consumers are bombarded with messages all day, its difficult for products and companies to grab the attention of consumers. Can We Do That? shows readers how to develop PR campaigns that force people to pay attention. In it, Shankman shares some of the outrageous and outrageously successful media events he has created for clients and how well they worked (or didnt). For innovative companies looking for equally innovative ways to get their message out, Can We Do That? is the ultimate resource. Peter Shankman (New York, NY) is CEO of The Geek Factory, Inc., a marketing and PR strategy firm located in New York City. He has been profiled or quoted in the New York Times, the Wall Street Journal, and Fortune, among other prominent media outlets.