China's corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives? China Goes West presents an unrivalled overview of Chinese companies' expansion into developed economies and the opportunities and challenges it brings. Through detailed research, engaging case studies and exclusive interviews with senior executives, Backaler tells the story of why and how Chinese companies invest internationally-providing much-needed insight into these firms and their rise. The author concludes with practical advice for governments, companies and societies in China and the West to minimize the concerns and maximise the benefits of Chinese investment. China is going West. Its firms will irrevocably reshape the global business landscape. This book is an essential introduction to the new future landscape of the world economy. 'A thorough and thoughtful examination of one of the most important trends that will help shape the future of business, technology and society. Joel has written a clear account of the globalization journey, helping readers understand the challenges, opportunities, risks and rewards of 'going global'." -Yang Yuanqing, Chairman and CEO, Lenovo Group 'Smart, practical and highly readable... In China Goes West, Joel Backaler brings an important, accelerating global business trend into timely focus.' - Mark Duval, President, American Chamber of Commerce in China 'Joel Backaler's book is a real eye-opener. Written in a clear, precise, and ready-to-use manner, it tells the tale of contemporary China's 'Journey to the West'.' -Davide Cucino, President, European Union Chamber of Commerce in China 'In China Goes West, Joel Backaler separates the facts about China's global investment strategy from fiction and fear. Presented as a 'how to' account, Backaler does an exceptional job dissecting a complex topic into clear, easy-to-understand segments about the important economic, political, and cultural aspects of China's expansion. A must-read book for business leaders, MBA students, policy-makers and anyone seeking insight into the global business trend of the century.' -Steve Burrows, Former CEO, Anheuser-Busch International Inc. "Joel Backaler's China Goes West is a true must-read for business leaders, researchers, and anyone interested in China's rapid economic growth. Backaler details numerous real life business examples and unlocks key cultural and governmental differences in a style that is both refreshing and engaging." -Ken Newell, President, PepsiCo Greater China (2008-2012) 'China Goes West offers a balanced, readable assessment about one of the key new developments in the global economy-the dynamic, evolving story of Chinese companies' investments overseas. Joel Backaler's book offers pragmatic recommendations for companies and governments looking to engage intelligently in this process. Readers will finish this book with a clear understanding of both the challenges and opportunities this new phenomenon is bringing.' -Kerry Brown, Executive Director, China Studies Centre, University of Sydney 'Joel Backaler's comprehensive China Goes West will be the go-to-guide for those looking to get up to speed quickly on the greatest business story of our time.' -Julian Chang, Executive Dean, Harvard Kennedy School "In China Goes West, Joel Backaler gives a concise and highly informative overview of Chinese companies' experiences abroad and in their home market. The book is an invaluable introduction to a critical emerging global trend and is both a useful and stimulating reference.' -Vincent Chang, Executive Dean, Peking University HSBC Business School.