Książka w języku angielskim.Everything you need to solve real business problems using proven data mining tools and techniques. This valuable overview explores all aspects of commercial data mining tools that database analysts and technically savvy business managers can use to identify sales trends, evaluate and improve performance, monitor financial fraud, forecast investment returns, and much more. After a quick tutorial on various techniques for storing and analyzing business information, the authors provide an overview of data mining tools, including those that present information in traditional spreadsheet format as well as more modern visual tools for identifying complex patterns and trends. In-depth case studies explore the effectiveness and reliability of the industry's leading tools and demonstrate the best practices in using these tools. CD-ROM provides a set of demos, shareware, and trial versions of data mining tools described in the book. includes test databases for evaluating the potential effectiveness of various tools. Sales and marketing managers use Data Mining Techniques to design more effective marketing and advertising campaigns, make product pricing decisions, and predict buying patterns.