Economics is a highly successful textbook, which is known and respected world-wide for its comprehensive coverage of introductory economics, its clarity of exposition, its lively applications and examples and for the quality of its four-colour artwork. Using the high standards set by previous editions, this Fourth European Edition has been carefully revised and now places even greater emphasis on helping the student understand the core concepts of economics and to think like an economist. The Fourth Edition has been carefully crafted to meet five overriding goals:Superb four-colour artwork shows clearly where the economic action is. Reading Between the Lines articles encourage students to build their critical thinking skills. Fantastic companion website with downloadable pps, comupterized testbank, lecture notes, hotlinks, quizzes, news articles and study tips. Excellent study guide written by Brian Atkinson (Formely of the University of Central Lancashire Interviews with leading European economists show how economics is practised today. Economics in History sections trace the evolution of path-breaking economic ideas. The careful pedagogical plan complements and reinforces classroom learning.