The key features of "Effective Crisis Communication": brings together theory and experience. This book introduces readers to sound research and best practices in the field of crisis communication. Introductory chapters offer practical lessons on managing uncertainty, effective crisis communication, and productive crisis leadership that help readers evaluate case studies in later chapters. It provides advice on how to create opportunity from crisis. Unlike other crisis communication texts, this book explains how organizations can and should emerge from crises as better organizations. Examples and lessons on how to capitalize on the opportunities inherent to crisis are provided through organizational learning, sound ethical practices, and risk communication. In addition, the book provides advice on how to create renewal and growth following a crisis. It addresses prominent and diverse cases. Cases and practical applications from a wide variety of crises are included, such as food-borne illness outbreaks, terrorism, industrial disasters, and natural disasters. You Make the Call exercises allow readers to examine and critique the decisions made in such important cases such as 9/11, Enron, Malden Mills, and the 2003 California fires.