This best-selling introduction to statistical analysis in the social sciences provides the right balance of conceptual understanding and step-by-step computational techniques.Written to be understandable to a broad range of students, particularly those without a strong background in mathematics. Provides clear, logical explanations for the rationale and use of statistical methods in social research. Detailed step-by-step illustrations of statistical procedures are located at important points throughout the text. "Looking at the Larger Picture" boxed feature helps deepen student understanding of statistical methods. Contains alternative and group formulas, as well as some non-parametric tests that are not covered in the Essentials version of this book by the same authors. Optional Student Workbook provides supplemental exercises using SPSS software. (Student SPSS Software can be value-packed with the text at a special price.) TheCompanion Website (ISBN 0-205-48053-5) includes SPSS data sets for use with the student workbook, and a downloadable Excel Calculator that can be used for solving problems from the text and student workbook.