This pioneering book discusses the role of ethics in today's fiercely competitive business environment. Dipankar Gupta examines in detail how business ethics and values contribute to effective business practices. "Ethics Incorporated" approaches this important subject from the perspective of leadership and maintains that thinking in terms of business ethics is really thinking leadership. It illustrates how more competitiveness, creativity, cohesion and direction in business practices can be achieved if top management has a clear focus on ethics. "Ethics Incorporated" also outlines the mechanism by which businesses can go about building an ethical and transparent organization. Gupta examines: the purpose and role of business; the role of values, goals and the mission of business; the practical steps to creating an ethical organizational culture; and the relationship between business ethics, productivity and profits.