The Soviet project of creating a new culture and society entailed a plan for the model-ingof "new" persons who embodied and fulfilled the promise of socialism, and thisvision was expressed in the institutions of government. Using archival sources, essays,and interviews with journalists, Thomas C. Wolfe provides an account of the final fourdecades of Soviet history viewed through the lens of journalism and media. Whereasmost studies of the Soviet press approach its history in terms of propaganda or ideology,Wolfe's focus is on the effort to imagine a different kind of person and polity.Foucault's concept of governmentality illuminates the relationship between the idea ofthe socialist person and everyday journalistic representation, from the Khrushchevperiod to the 1990s and the appearance of the tabloid press. This thought-provokingstudy provides insights into the institutions of the Soviet press and the lives of journal-istswho experienced important transformations of their work.Thomas C. Wolfe is Assistant Professor of History and Anthropology and in theInstitute for Global Studies at the University of Minnesota.* Examines the pivotal role of the media in creating Soviet society and personhood.