Tips every salesperson should know on dealing with their toughest customers For decades, sales trainers havent bothered showing salespeople how to deal with the most difficult 10 to 15 percent of customers. Most of them focus on selling to the easy, likeable, and reasonable. But what about the real jerks? How to Deal with Difficult Customers addresses the question that every serious salesperson eventually deals with"How do I sell to this jerk?" Now, Dave Anderson provides the answer. Based on time-tested strategies and his own long sales experience, the book offers ten brief, easy-to-read, and humorous chapters that cover everything salespeople need to know to deal with customers who make salespeople want to scream. Dave Anderson (Agoura Hills, CA) is an entrepreneur, author, columnist, trainer, and speaker. He is also the author of Up Your Business! (0-471-44546-0) and If You Dont Make Waves, Youll Drown (0-471-72503-X), both from Wiley.