The IT challenge: to reinvent itself IT operations stand at a critical juncture. IT organizations must define their identity, their role, and the contribution they will make to the accelerating pace of technology commoditization. In this visionary volume, Lior Arussy offers a revolutionary thesis— IT must become a manager responsible for a product, and that product is information. To remain a key player, IT must transform itself from a producer of information to a manager of information utilization. It must drive innovation from a user-centric perspective, abandoning the process-centered focus of the past. It must nurture the imagination of the user and the process of innovation throughout the organization. Only in this way can IT connect to the core of the business, discarding its obsolete role as a cost center to become a revenue and growth driver. Mr. Arussy defines a vision for new leadership—a CI2O, Chief Information to Innovation Officer. His user-centric agenda creates a thought-provoking, challenging, and invigorating view of IT tomorrow, motivated by the restless awareness that dawn has already broken.