Information Quality Applied
Wydawnictwo: John Wiley & Sons
Author and information quality management expert Larry English returns with a sequel to his much–acclaimed book, Improving Data Warehouse and Business Information Quality. In this new book he takes a hands–on approach, showing how to apply the concepts outlined in the first book to specific business areas like marketing, sales, finance, and human resources.
The book presents real–world scenarios so you can see how to meld data quality concepts to specific business areas such as supply chain management, product and service development, customer care, and others. Step–by–step instruction, practical techniques, and helpful templates from the author help you immediately apply best practices and start modeling your own quality initiatives.