This book covers a hot topic. Sustainability is a big concern these days, and innovation is necessary. There is an eager audience for this book. There are new ideas. Papers in the collection present truly innovative, original ideas in the field of sustainability. It has a broad approach. Wankel and Stoner and their contributors define 'sustainability' as broadly as possible to encompass all possible elements. This is a concrete, action-based look at the ways businesses can become sustainable as moving towards a sustainable world becomes more and more important.