International Business offers a holistic examination of the processes that influence the evolution of strategy in the modern global economy. It is divided into three sections:
* Impact of globalization: how globalization has driven the processes of regional integration and the emergence of transnational governance structures
* Environmental drivers: how international strategy is shaped and the emergence of internationalized businesses
* Resource issues: how resources can determine success in the global economy or impede firm evolution
Featuring a wealth of new case studies, updated pedagogy and a fresh new design, this new textbook will prove essential reading for all those studying international business.