International Business 4e with Gradetracker: Student access card. (4th Edition)
Wydawnictwo: Prentice Hall
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies - the EU, the US and Japan- as well as emerging markets, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. There is a companion Website with the "Gracetracker: Student access card".