Marketing Automation Revolution
Wydawnictwo: GRZEGORZ BŁAŻEWICZ
The book leads the reader through the innovative technology of online marketing in the following areas:
• collecting and processing large amounts of user data;
• delivering personalized messages across all channels in real time;
• process automation;
• improving communication between marketing and sales departments.
This publication was illustrated with examples of various implementations, and as such, it should be a valuable source of information for marketers looking for a guidance regarding marketing automation technologies.
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