MARKETING FOUNDATIONS, 4e, International Edition offers a concise, straightforward approach to basic marketing concepts and strategies, while providing instructors with the flexibility to integrate supplemental resources or activities into their courses. Providing comprehensive coverage in a consolidated format, Pride and Ferrell highlight topics in sustainable marketing, marketing entrepreneurship, and marketing in transitional times while incorporating up-to-date research and examples throughout. In addition to a well-respected, distinguished author team, authoritative coverage, and comprehensive yet consolidated coverage, the Fourth Edition includes new advertisements, photos, and screen shots throughout the text; activities contributing to a larger semester goal to create a marketing plan; boxed features highlighting text themes; and Opening Vignettes that feature engaging companies intended to spark student interest.MARKETING FOUNDATIONS, 4e, International Edition has been updated with content re-built to be current and reflect important changes in the marketing environment. "Marketing in Transition" boxes reflect how marketing is changing and adapting to new technology, competitive forces, and to a global economy. Each chapter now has a "Sustainable Marketing" box that relates activities to sustainability and the natural environment. "Entrepreneurial Marketing" features throughout provide an opportunity to discuss the role of entrepreneurship and marketing and the need for creativity in developing successful marketing strategies in the changing environment.Opening Vignettes feature companies and products familiar to students, such as the Red Sox, Facebook, Amazon, Apple, and Burger King.Boxed features are strategically placed to emphasize chapter concepts and grab student interest. These new boxes on sustainability and marketing in transition stimulate the imagination of the reader while tying the chapter topic to a real world scenario. Examples of highlighted companies and brands include Guitar Hero, Twitter, LinkedIn, I Am Not a Plastic Bag, New Leaf Paper, Zero Motorcycles, and Recycline, Inc.Developing Your Marketing Plan, an interactive marketing plan supported by videos and sample marketing plans, allows students to create their own marketing plan through step-by-step activities, examples, and support.