Private Labels Branded Goods and Competition Policy
Wydawnictwo: Oxford University Press
This book provides an in-depth review of the range of competitive and intellectual property issues raised in connection with private brands in Europe and the US. It examines the development of private labels and their impact on retail competition, then moves on to focus on policy and question the adequacy of current economic and legal analysis in light of the characteristics of own-label competition, and finally it presents a thorough evaluation of the legal issues in the field, including chapters on horizontal and vertical effects, dominance, mergers and acquisitions, intellectual property, copycat packaging and consumer welfare.
The book contains a collection of essays reflecting the debate on the impact of private labels upon competition, investment and innovation in the retail sector. The ideas and arguments underlying the articles have been developed through a series of seminars held in the Oxford Centre for Competition Law and Policy over the last three years. Participants in these seminars have included competition officials, law academics, practitioners and representatives from industry. * First major work on the debate on the impact of private labels on competition, investment and innovation in the retail sector * Offers in-depth and comparative coverage of competition and intellectual property law issues raised in connection with private brands in Europe and the US * Thorough examination of all of the relevant issues provided by the author team, made up of academics in the fields of law, economics and business, as well as expert legal practitioners