Many people deal with families and colleagues in a destructive way, causing one side to lose. This book shows how to tackle differences by directing others to reach the same opinion. It shows how to build relationships, listen to other people's needs and develop the gentle art of persuasion. It begins a practical study on how to implement persuasion strategies in everyday life and in a career or business. The book shows step-by-step how to understand precisely what others are thinking, and how to ethically direct others to your point of view.