This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research.Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data. Includes a thorough discussion and guidelines to formulate a research problem, preparing students to fully understand the questions and objectives, before undertaking research.Explains the importance of methods and models, to equip students with a systematic approach in thinking, executing and writing. Evaluates different qualitative and quantitative methods and their consequences on data collection and analysis, so that students can choose the most appropriate research method for a given situation.Analyses the important differences between a common sense approach and valid scientific research. Offers clear guidelines about structuring clear, concise and relevant reports.Detailed discussion of research theories and their practical application in businessAdditional Support MaterialOnline resources including lecturer's guide and power point slides.