Wydawnictwo: Financial Times
How do you increase profits quickly?
Who are we and what do we do?
How good is your competitive position?
Is this a good industry to be in?
What do your customers think?
How do you organize and realize your new strategy?
There is no wallowing around in abstract theory: this is a highly practical guide to developing real strategy. Two business cases, with all the complicated nitty gritty of the real world, are threaded through the text to bring the concepts and techniques discussed to life. The first follows the voyage of strategy development and discovery taken by a large American tea company; the second describes a globally operating manufacturing business which carries out a so-called ?bottom-up? business analysis.
To further enhance the book's application potential, it can be used in conjunction with a specially-developed and customisable software that allows you to generate information and graphs from your own business data - samples of this are available free to readers on the book's companion website.
Focuses on strategy where it counts most - the business unit.
This book is ideal for the busy business unit manager who is trying to create and implement their strategy quickly - this is a focused and practical book.
Co-authored by the author of the best-selling ?FT Guide to Strategy?.
Richard Koch has a straight talking style that will bring hands-on strategy thinking straight to the frontline manager.
Compact and easy to use - an appealing ?less is more? approach.
Uses case studies to illustrate the techniques and concepts with real-life examples.
Includes graphics and quantitative exercises that have been road-tested within both large and small organizations - they work well and deliver results.
This can be used in conjunction with a specially-developed and customisable software that allows you to generate information and graphs from your own business data - samples of this are available free to readers on the book's companion website.