A friendly, straightforward guide to business strategy Maximum, sustainable, long-term growth is a result of planning, not accident. Strategic Planning For Dummies is for business owners and entrepreneurs who seek to build and sustain a competitive edge, set up an ongoing process for assessing markets and trends, and develop a vision for their businesss future growth. It includes guidance on establishing a vision, setting measurable objectives, and prioritizing strategies and goals. Packed with practical, proven techniques, this book shows readers how to design and implement proven strategies for sustained business growth. Erica Olsen (Reno, NV) is the founder and Vice President of MyStrategicPlan, a business development firm focused on strategy. She is also a popular lecturer and columnist.