"Successful Food Packaging Design" features insights from professionals working within food packaging graphics design, and essays exploring the practical and psychological issues governing successful work. It also takes three international design groups working in the field as case studies for in-depth analysis, following the designers through the process, from brief to launch. "Successful Food Packaging Design" showcases the most delectable international food packaging graphic design: from designer lines such as Phillippe Starck's bottled water, to the pop kitsch of Japanese sweet wrappers, super-branded icons to in-house lines and own brands, this book will satisfy the most insatiable of graphic consumer's appetites. It is a must-consume for designers working within the field of food packaging as well as those from the wider field with a hunger for visual stimulation. Now available in paperback "Successful Food Packaging Design", this book was titled "Eat Me" in its original hardback.