The book covers all quantitative and qualitative approaches needed to evaluate the past and future performance of a company in a hands-on, practical and comprehensible manner. This unique approach is supported by using more than 100 real case studies. Consequently, this is the only book offering both; a sound theoretical framework and - more importantly - the real-life application that can be implemented by investors. Over and above that the book contains an introduction to value investing. In essence, the aim of this book is to encourage the audience to think like an entrepreneur when it comes to investing in the stock markets, and not like speculators.