DVDs have exploded onto the scene, bringing with them a new market for independent films. Learn from this comprehensive book, a soup-to-nuts approach to releasing your independent film on DVD. From package design to marketing to authoring to menu architecture to promotion to publicity to penetrating retailers and even negotiating the DVD deal, this book will put you in the DVD drivers seat. This step-by-step guide includes loads of photos that easily walk you through the most complex aspects of DVD production. It also contains an extensive resource section that puts filmmakers in direct contact with designers, replicators, suppliers, vendors, and DVD distributors. This is the ultimate guide for anyone seeking to earn profits from the DVD marketplace.