WHO has produced a first comprehensive analysis of global tobacco use and control: The WHO Report on the Global Tobacco Epidemic, 2008. The report confirms that the global tobacco epidemic is one of the greatest public health threats of modern times, that, left unchecked, could result in one billion deaths in the 21st century. The epidemic is shifting towards the developing world, where 80% of tobacco-related deaths will occur within a few decades. The shift is caused by a global tobacco industry strategy to target young people and adults in the developing world. The report concludes that although there has been progress in recent years, virtually every country needs to do more . Currently only 5% of the world s population is fully covered by any one of the key interventions that have significantly reduced tobacco use in the countries that have implemented them.