Metadata is "data about data," or information known about the image in order to provide access to the image. It can be as simple as the subject of an e-mail, but as new technologies emerge and the media world continues to globalize, it is getting more and more complex. Metadata is key to today's IT-centric television production environment, yet no one really knows what they are doing and there are many proprietary methodologies (Personnel change? Metadata is written in an entirely new way. New post-production house? You are in trouble when it comes to archives). METADATA FOR TELEVISION PRODUCTION is the first book approaching the subject end to end, from shooting the footage to archiving to consumer set top box. By decoupling metadata purpose and use from technology, this easy-to-read book translates obscure techno-babble (but what is in reality technical jargon for straightforward concepts) to hands-on language understandable by real people. Descriptive Metadata for Television" is a comprehensive introduction for television professionals that need to understand metadata's purpose and technology. This easy-to-read book translates obscure technical to hands-on language understandable by real people. The features include: must-have information for video production in an IT world; introduces metadata to people who have only heard of the word; and short and introductory-no technical knowledge necessary.