This book provides the essentials to write a successful business plan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is beautifully structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the business plan project.Necessity of Planning. Business Plan Project. Executive Summary. Business Idea and Strategic Goals. Management Team and Organization. Products and Services. Market and Competition. Marketing and Sales. Research and Development. Production. Procurement and Logistics. Finance. The Way to the Investor. Key Performance Indicators.