Wydawnictwo: Chandos Publishing Ltd
Key Features: written by a well-respected academic and practitioner in the field of search engines; provides practical and real-world guidance for real-world situations; based on actual research in the field, which is often used to confirm or refute beliefs in the industry.
Readership: Students, academics and practitioners who are motivated to improve the ranking of a website on search engine result pages. It could be used as a research resource, a course textbook, a how-to guide and an authority to guide decision-making on website design.
Contents: The trilogy: users, webpages and search engines; Elements of website visibility and research; The good ones; The bad ones; The ugly ones; Case studies; Recommendations and the future.